Map of the marketing domain. Daniel, E (2003)
Strengths
Figure 1 gives companies a clear understanding as to which markets they operate in. The model also gives companies the opportunity to analyse the value they provide to their customers.
Weaknesses
Probably not the best companies chosen for the study. probably not as valid as other companies could have been in this situation. Companies more valid could have been (Retail, Finance, Telecomss)
Markets are constantly changing and as only snapshot in time might become obsolete study.
